HOW TO MAKING YOUR ECOMMERCE PACKAGING BOXES MORE ATTRACTIVE

  When you start EC, you will be wondering what to do to increase EC sales. Therefore, I will explain five general points for increasing EC sales.

Packaging Boxes

Clarification of Target

 Targets differ depending on the products handled by EC. Clarify the target, think about where the target will increase your purchasing motivation when you visit the EC site, and make it attractive. We will also consider advertising and other measures based on the target.

 Differentiate from competitors

We will research and differentiate our competitors' EC sites. We will imitate the method of attracting customers from other companies' sites and implement measures that we have not taken.

Measures to attract customers

 It can be said that it is essential to take SEO measures on EC sites and launch various online advertisements to attract customers. It is also important for customers to recognize it.

 Periodically carry out site analysis and improvement

Obtained on the site such as how much the EC site is accessed, which pages are viewed frequently, which page has a high withdrawal rate, which products are sold, etc. We will analyze the site based on the data and make improvements. By implementing it regularly, you can grow it into a selling EC site.

Implementation of repeat measures

We will also implement repeat measures through e-mail newsletters, sending leaflets and direct mail, providing points and coupons, and disseminating information on SNS so that customers who have purchased once can purchase again.

Measures from  packaging are also effective

In fact, what is often overlooked in measures to increase sales on EC sites is the ingenuity and review of packaging. It is also useful for differentiating from competitors and for attracting customers and repeating measures.

Therefore, I will explain the concrete measures from packaging and packaging.

 Impressive design with packing box

Shopping on the EC site is characterized by the fact that after purchasing online, the product is delivered to your home or other location. Products are generally wrapped in cardboard or packing materials and then in a vanity case.

Therefore, the design and logo of the every packaging like French Fries boxes and cardboard boxes should be look good .where you first see the delivered product and the cosmetic box after opening are very important. By devising it, the impression will be improved and it will lead to branding.

Opening experience is also important For customers

 The enjoyment of shopping on an EC site is not just about getting products. I also enjoy a series of experiences, such as selecting a product on the EC site, ordering it, waiting with excitement until it arrives, and feeling the excitement of picking up the packing box and opening it when it arrives. In particular, we will make our customers more enjoyable by devising ways to enhance the opening experience.

There is a possibility that it will be spread on SNS If the packaging box has a fashionable design, there is a possibility that the customer who purchased it will post it with a photo etc. through SNS and spread it. Packaging is very important because it naturally leads to branding.

Summary

We have introduced the points of increasing EC sales. By sticking to the packaging and packaging parts that are often overlooked, we can differentiate ourselves from our competitors and lead to branding.

At SM Custom Packaging , we also propose packages and packaging boxes to increase EC sales, and also produce original products. We can also propose products with added protection and safety during transportation and cost reduction, so please feel free to contact us.

Location: United States

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