Packaging for Perfume

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Introduction

Not enough to deprive oneself of it for as much. Luxury brands, after all, have based their image on dreams and elegance much more than on a simple product. Buying a famous brand perfume means touching this dream with the tip of your finger and bringing a little chic and magic into our lives. It is almost rubbing shoulders with a utopian life that is not ours, a more refined existence than the one we lead. Where everything becomes possible?

What packaging for my perfume?

Even before the scent of perfume has reached your nose, it's its packaging that will have made you stop in front of it. The packaging of a smell, made up of both the bottle and the box, can be considered as a disguise by which the added value of the finished product will be increased tenfold.

It is intended to support the universe created around perfume; macaron boxes made with care by the brand image, the olfactory nuances, and the public for which it is intended.

Its design, far from being easy, requires excellent graphic knowledge and a critical eye which will encompass both the current packaging, the packaging of the brand's other ranges, and those already.

 

The packaging of perfume as a whole is therefore strictly associated with the brand's values, materials, and imagination. To be tempted by one packaging rather than another is to enter a universe rather than another. It means choosing a very personal product where the olfactory dimension can go so far as to fade behind the overall story offered by the brand.

And now, perfumers and designers are having a blast.

Bottles and boxes compete in ingenuity to attract, seduce and transport. The result is striking bottles that blend into packages designed like second skins.

 

We slightly peppery scents find their echo in the bright colors of the packaging, which is also available in many shades depending on the silk ribbon tied around the cap.

Finally, a single glance is enough to understand the positioning of the product. For example, what are the brand values ​​, and who is the target audience here?

Shapes

If they must protect and facilitate handling, bottles, and packaging, do not forget to be particularly careful.

 Since the bottle's discovery is a revelation, the cardboard box must at all costs preserve the surprise.

We like the sobriety of square packaging or rectangular packaging, which will constitute the virtual extension of the exceptional fragrance contained inside!

Colors

Unsurprisingly, colors are also of fundamental importance. They will help reinforce your message by indicating whether it is a feminine or masculine essence and by giving some information about the product itself.

The logo

Without weighing down the whole, the brand should visibly appear on the packaging. It is partly she who can help trigger the purchase.

 Especially in the luxury sector!

What trends for perfume packaging?

Why only put one perfume bottle in your box when you can slip in other little surprises?

In particular, custom Packaging has broadened its offer. The lid in vibrant hues reminiscent of the perfume's fruity notes reveals an interior with excellent content.

Create your compositions without delay by betting on the Sm Custom Packaging cardboard box with lid.

Gucci-style floral

The secret ingredient in an extraordinary fragrance? Rangoon Creeper, a flower discovered in southern India that diffuses a powdery floral scent. It also has the particularity of going from white to pink then to red when it hatches.

Three colors make up the primary colors chosen by the brand. With a dominant pink evoking the transition on the bottle, we find the red flower blooming on a sober but delicately sophisticated packaging.

Bloom by Gucci

Consistency, sobriety, and simplicity. Everything we love!

Between wood and recycled cardboard, the ready-to-wear brand DSQUARED2 has chosen to retain both! Here, ecological packaging actively participates in the raw and authentic appearance of men's and women’s perfume.

 

It seems to float above its frame; the bottle is surprised by its contemporary curves and unstructured appearance. Yet, everything is remaining carefully wrapped in minimalist packaging designed to guard its secrets jealously.